![]() “Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. “When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of Retail. The move is part of the ongoing evolution of Apple’s retail strategy: Yesterday though, after many months of construction, Apple opened a new flagship store to the public along the Chicago River that reflects the new direction in which Apple began taking its retail locations last year. Michigan Ave., designed by London-based Foster + Partners, will have a glass-sheathed entry pavilion with an ultrathin roof. Built in 2003, Apple’s Michigan Avenue location was the company’s first flagship store, featuring a glass staircase that seemed to float to the second floor just beyond the store’s entrance. Apple has yet to reveal the opening date for the store.For 14 years, Apple’s flagship retail store was a fixture at the north end of Chicago’s Michigan Avenue, the shopping district known as the Magnificent Mile. “We wanted the building to be as light and transparent as possible,” Foster+Partners partner James McGrath told the Chicago Tribune. The first renderings of the store were originally unveiled in 2015, and touted the project’s “echo” to Prairie Style homes. as reported by DNA chicago, construction crews placed a large apple logo on the roof of the new store, transforming the riverside structure into a giant macbook. Two store entrances are available to consumers: one entering at the. Foster + Partners has designed its 'most ambitious' Apple Store for Chicago, with a slender roof that looks like the company's laptop computer. ![]() The glass walls range between 14 to 32 feet in height, and are made out of four layers of half-inch thick glass joined with layers of stronger, thicker laminated glass. MacBook the roof is actually carbon fiber and includes the companys signature logo. Chicago Apple Store did not include a logo on its gray, rectilinear convex carbon-fiber roof, construction workers briefly unrolled the trademark white Apple. The building with the eye-catching roof is designed by London-based Foster. Upon completion, the 20,000-square-foot store will feature an all-glass construction, and the thin walls and slim ceiling are described as an effort to blur the boundaries between what’s perceived to be inside and outside of the shop. The roof of the flagship store in downtown Chicago is designed to look like a giant MacBook, and last week the construction crew had put massive Apple logo on the silver, rectangular roof, which stayed for less than an hour before crews rolled up the logo and removed it. The material is a continuation of its application at Apple's headquarters in Cupertino, which was completed by Foster. The Apple plaza-level entrance is absolutely fabulous though and will reportedly cost. Apple Aventura is the first Apple Store to be built of white precast concrete. A giant MacBook tops out the Foster + Partners-designed Chicago Apple Store. The building with the eye-catching roof is designed by London-based Foster+Partners and is a relocation of Apple’s original Chicago flagship store. Apple’s store on the iconic Magnificent Mile is being mostly built underground at 401 N. Chicagos new Apple store has a MacBook Air for a roof. The roof of the flagship store in downtown Chicago is designed to look like a giant MacBook, and last week the construction crew had put massive Apple logo on the silver, rectangular roof, which stayed for less than an hour before crews rolled up the logo and removed it. This surprising design element was revealed to the world when the construction crew laid out one of its crucial features – a giant Apple logo. Based on photos of the under-construction building, it looks like the rooftop MacBook Air is sitting, closed, atop the store, just waiting for a giant Apple fan to open it up and start surfing the. A new Apple Store under construction in Chicago has a unique feature built into the architecture of the building.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |